{"id":91457,"date":"2020-10-19T23:19:07","date_gmt":"2020-10-19T23:19:07","guid":{"rendered":"https:\/\/www.flad.pt\/observador-newsletter-do-campaign-ads-still-matter\/"},"modified":"2020-10-20T15:14:37","modified_gmt":"2020-10-20T15:14:37","slug":"observador-newsletter-do-campaign-ads-still-matter","status":"publish","type":"post","link":"https:\/\/www.flad.pt\/en\/observador-newsletter-do-campaign-ads-still-matter\/","title":{"rendered":"Observador Newsletter: do campaign ads still matter?"},"content":{"rendered":"

In this week’s edition of the Observador Newsletter \u2013 ‘Special American Elections’, journalist Jo\u00e3o de Almeida Dias recalls the history of the famous television ads in American campaigns, from 1948 to the present. In such a special year, will they be decisive?<\/h3>\n

Since 1952, when Dwight D. Eisenhower was making his way to becoming the 34th President of the United States, campaign ads become part of political campaigns in the U.S.<\/p>\n

“Eisenhower responds to America”<\/a> marked a new way of doing politics, in which the candidate spoke directly to his electorate, without questions from journalists or contradictory.<\/p>\n

Since then, this way of campaigning has changed significantly, using everything as a political weapon – and moving millions – every four years.<\/p>\n

From Lyndon Johnson’s negative ads (simulating a nuclear catastrophe) to Barack Obama’s social media campaign, ads are increasingly a weapon for politicians, used depending on the target, be it Swing-states, more Democratic or Republican states, the pandemic, the economy or the right to carry arms.<\/p>\n

Read here<\/a> the analysis of Jo\u00e3o de Almeida Dias to know what is at stake and how candidates try to secure the necessary votes to ensure the election on November 3, or subscribe to the newsletter<\/a> to receive it directly in your email every Monday.<\/p>\n

\"\"<\/p>\n","protected":false},"excerpt":{"rendered":"

From ‘Eisenhower responds to America’ to Barack Obama’s ‘Yes We Can’, how do campaign ads influence campaigns for the US Presidency?<\/p>\n","protected":false},"author":6,"featured_media":91451,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_links_to":"","_links_to_target":""},"categories":[639,618],"tags":[620,637],"ppma_author":[],"class_list":["post-91457","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-electoral-system","category-us-elections-2020","tag-us-elections","tag-elections-2020"],"yoast_head":"\nObservador Newsletter: do campaign ads still matter? - FLAD<\/title>\n<meta name=\"description\" content=\"From 'Eisenhower responds to America' to Barack Obama's 'Yes We Can', how do campaign ads influence campaigns for the US Presidency?\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.flad.pt\/en\/observador-newsletter-do-campaign-ads-still-matter\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Observador Newsletter: do campaign ads still matter? - FLAD\" \/>\n<meta property=\"og:description\" content=\"From 'Eisenhower responds to America' to Barack Obama's 'Yes We Can', how do campaign ads influence campaigns for the US Presidency?\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.flad.pt\/en\/observador-newsletter-do-campaign-ads-still-matter\/\" \/>\n<meta property=\"og:site_name\" content=\"FLAD\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/FundacaoLusoAmericana\" \/>\n<meta property=\"article:published_time\" content=\"2020-10-19T23:19:07+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-10-20T15:14:37+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.flad.pt\/wp-content\/uploads\/2020\/10\/layout-newsletter-campanhas-eleitorais.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"770\" \/>\n\t<meta property=\"og:image:height\" content=\"433\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Nuno Martins\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@FLAD_PT\" \/>\n<meta name=\"twitter:site\" content=\"@FLAD_PT\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Nuno Martins\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.flad.pt\/en\/observador-newsletter-do-campaign-ads-still-matter\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.flad.pt\/en\/observador-newsletter-do-campaign-ads-still-matter\/\"},\"author\":{\"name\":\"Nuno Martins\",\"@id\":\"https:\/\/www.flad.pt\/en\/#\/schema\/person\/cba124bedebbbf2b59718334487f1762\"},\"headline\":\"Observador Newsletter: do campaign ads still matter?\",\"datePublished\":\"2020-10-19T23:19:07+00:00\",\"dateModified\":\"2020-10-20T15:14:37+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.flad.pt\/en\/observador-newsletter-do-campaign-ads-still-matter\/\"},\"wordCount\":219,\"publisher\":{\"@id\":\"https:\/\/www.flad.pt\/en\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.flad.pt\/en\/observador-newsletter-do-campaign-ads-still-matter\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.flad.pt\/wp-content\/uploads\/2020\/10\/layout-newsletter-campanhas-eleitorais.jpg\",\"keywords\":[\"US elections\",\"Elections 2020\"],\"articleSection\":[\"Electoral System\",\"US Elections 2020\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.flad.pt\/en\/observador-newsletter-do-campaign-ads-still-matter\/\",\"url\":\"https:\/\/www.flad.pt\/en\/observador-newsletter-do-campaign-ads-still-matter\/\",\"name\":\"Observador Newsletter: do campaign ads still matter? - FLAD\",\"isPartOf\":{\"@id\":\"https:\/\/www.flad.pt\/en\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.flad.pt\/en\/observador-newsletter-do-campaign-ads-still-matter\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.flad.pt\/en\/observador-newsletter-do-campaign-ads-still-matter\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.flad.pt\/wp-content\/uploads\/2020\/10\/layout-newsletter-campanhas-eleitorais.jpg\",\"datePublished\":\"2020-10-19T23:19:07+00:00\",\"dateModified\":\"2020-10-20T15:14:37+00:00\",\"description\":\"From 'Eisenhower responds to America' to Barack Obama's 'Yes We Can', how do campaign ads influence campaigns for the US Presidency?\",\"breadcrumb\":{\"@id\":\"https:\/\/www.flad.pt\/en\/observador-newsletter-do-campaign-ads-still-matter\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.flad.pt\/en\/observador-newsletter-do-campaign-ads-still-matter\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.flad.pt\/en\/observador-newsletter-do-campaign-ads-still-matter\/#primaryimage\",\"url\":\"https:\/\/www.flad.pt\/wp-content\/uploads\/2020\/10\/layout-newsletter-campanhas-eleitorais.jpg\",\"contentUrl\":\"https:\/\/www.flad.pt\/wp-content\/uploads\/2020\/10\/layout-newsletter-campanhas-eleitorais.jpg\",\"width\":770,\"height\":433},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.flad.pt\/en\/observador-newsletter-do-campaign-ads-still-matter\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"In\u00edcio\",\"item\":\"https:\/\/www.flad.pt\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Observador Newsletter: do campaign ads still matter?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.flad.pt\/en\/#website\",\"url\":\"https:\/\/www.flad.pt\/en\/\",\"name\":\"FLAD\",\"description\":\"Funda\u00e7\u00e3o Luso-Americana para o Desenvolvimento\",\"publisher\":{\"@id\":\"https:\/\/www.flad.pt\/en\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.flad.pt\/en\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.flad.pt\/en\/#organization\",\"name\":\"FLAD\",\"url\":\"https:\/\/www.flad.pt\/en\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.flad.pt\/en\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.flad.pt\/wp-content\/uploads\/2019\/11\/flad_vermelho.jpg\",\"contentUrl\":\"https:\/\/www.flad.pt\/wp-content\/uploads\/2019\/11\/flad_vermelho.jpg\",\"width\":1024,\"height\":1024,\"caption\":\"FLAD\"},\"image\":{\"@id\":\"https:\/\/www.flad.pt\/en\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/FundacaoLusoAmericana\",\"https:\/\/x.com\/FLAD_PT\",\"https:\/\/www.linkedin.com\/company\/fundacao-luso-americana-flad-\/\",\"https:\/\/www.youtube.com\/channel\/UCzy4add3qeIFfJB4bmC9Dog\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.flad.pt\/en\/#\/schema\/person\/cba124bedebbbf2b59718334487f1762\",\"name\":\"Nuno Martins\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.flad.pt\/en\/#\/schema\/person\/image\/ae47d01e9d8c9f3ddfb0bfba69e35463\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/2840e60b9e9e34505a989516b0f34934d0a230bf53b1632340b96c892b4c3558?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/2840e60b9e9e34505a989516b0f34934d0a230bf53b1632340b96c892b4c3558?s=96&d=mm&r=g\",\"caption\":\"Nuno Martins\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Observador Newsletter: do campaign ads still matter? - FLAD","description":"From 'Eisenhower responds to America' to Barack Obama's 'Yes We Can', how do campaign ads influence campaigns for the US Presidency?","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.flad.pt\/en\/observador-newsletter-do-campaign-ads-still-matter\/","og_locale":"en_US","og_type":"article","og_title":"Observador Newsletter: do campaign ads still matter? - FLAD","og_description":"From 'Eisenhower responds to America' to Barack Obama's 'Yes We Can', how do campaign ads influence campaigns for the US Presidency?","og_url":"https:\/\/www.flad.pt\/en\/observador-newsletter-do-campaign-ads-still-matter\/","og_site_name":"FLAD","article_publisher":"https:\/\/www.facebook.com\/FundacaoLusoAmericana","article_published_time":"2020-10-19T23:19:07+00:00","article_modified_time":"2020-10-20T15:14:37+00:00","og_image":[{"width":770,"height":433,"url":"https:\/\/www.flad.pt\/wp-content\/uploads\/2020\/10\/layout-newsletter-campanhas-eleitorais.jpg","type":"image\/jpeg"}],"author":"Nuno Martins","twitter_card":"summary_large_image","twitter_creator":"@FLAD_PT","twitter_site":"@FLAD_PT","twitter_misc":{"Written by":"Nuno Martins","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.flad.pt\/en\/observador-newsletter-do-campaign-ads-still-matter\/#article","isPartOf":{"@id":"https:\/\/www.flad.pt\/en\/observador-newsletter-do-campaign-ads-still-matter\/"},"author":{"name":"Nuno Martins","@id":"https:\/\/www.flad.pt\/en\/#\/schema\/person\/cba124bedebbbf2b59718334487f1762"},"headline":"Observador Newsletter: do campaign ads still matter?","datePublished":"2020-10-19T23:19:07+00:00","dateModified":"2020-10-20T15:14:37+00:00","mainEntityOfPage":{"@id":"https:\/\/www.flad.pt\/en\/observador-newsletter-do-campaign-ads-still-matter\/"},"wordCount":219,"publisher":{"@id":"https:\/\/www.flad.pt\/en\/#organization"},"image":{"@id":"https:\/\/www.flad.pt\/en\/observador-newsletter-do-campaign-ads-still-matter\/#primaryimage"},"thumbnailUrl":"https:\/\/www.flad.pt\/wp-content\/uploads\/2020\/10\/layout-newsletter-campanhas-eleitorais.jpg","keywords":["US elections","Elections 2020"],"articleSection":["Electoral System","US Elections 2020"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.flad.pt\/en\/observador-newsletter-do-campaign-ads-still-matter\/","url":"https:\/\/www.flad.pt\/en\/observador-newsletter-do-campaign-ads-still-matter\/","name":"Observador Newsletter: do campaign ads still matter? - FLAD","isPartOf":{"@id":"https:\/\/www.flad.pt\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.flad.pt\/en\/observador-newsletter-do-campaign-ads-still-matter\/#primaryimage"},"image":{"@id":"https:\/\/www.flad.pt\/en\/observador-newsletter-do-campaign-ads-still-matter\/#primaryimage"},"thumbnailUrl":"https:\/\/www.flad.pt\/wp-content\/uploads\/2020\/10\/layout-newsletter-campanhas-eleitorais.jpg","datePublished":"2020-10-19T23:19:07+00:00","dateModified":"2020-10-20T15:14:37+00:00","description":"From 'Eisenhower responds to America' to Barack Obama's 'Yes We Can', how do campaign ads influence campaigns for the US Presidency?","breadcrumb":{"@id":"https:\/\/www.flad.pt\/en\/observador-newsletter-do-campaign-ads-still-matter\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.flad.pt\/en\/observador-newsletter-do-campaign-ads-still-matter\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.flad.pt\/en\/observador-newsletter-do-campaign-ads-still-matter\/#primaryimage","url":"https:\/\/www.flad.pt\/wp-content\/uploads\/2020\/10\/layout-newsletter-campanhas-eleitorais.jpg","contentUrl":"https:\/\/www.flad.pt\/wp-content\/uploads\/2020\/10\/layout-newsletter-campanhas-eleitorais.jpg","width":770,"height":433},{"@type":"BreadcrumbList","@id":"https:\/\/www.flad.pt\/en\/observador-newsletter-do-campaign-ads-still-matter\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"In\u00edcio","item":"https:\/\/www.flad.pt\/en\/"},{"@type":"ListItem","position":2,"name":"Observador Newsletter: do campaign ads still matter?"}]},{"@type":"WebSite","@id":"https:\/\/www.flad.pt\/en\/#website","url":"https:\/\/www.flad.pt\/en\/","name":"FLAD","description":"Funda\u00e7\u00e3o Luso-Americana para o Desenvolvimento","publisher":{"@id":"https:\/\/www.flad.pt\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.flad.pt\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.flad.pt\/en\/#organization","name":"FLAD","url":"https:\/\/www.flad.pt\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.flad.pt\/en\/#\/schema\/logo\/image\/","url":"https:\/\/www.flad.pt\/wp-content\/uploads\/2019\/11\/flad_vermelho.jpg","contentUrl":"https:\/\/www.flad.pt\/wp-content\/uploads\/2019\/11\/flad_vermelho.jpg","width":1024,"height":1024,"caption":"FLAD"},"image":{"@id":"https:\/\/www.flad.pt\/en\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/FundacaoLusoAmericana","https:\/\/x.com\/FLAD_PT","https:\/\/www.linkedin.com\/company\/fundacao-luso-americana-flad-\/","https:\/\/www.youtube.com\/channel\/UCzy4add3qeIFfJB4bmC9Dog"]},{"@type":"Person","@id":"https:\/\/www.flad.pt\/en\/#\/schema\/person\/cba124bedebbbf2b59718334487f1762","name":"Nuno Martins","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.flad.pt\/en\/#\/schema\/person\/image\/ae47d01e9d8c9f3ddfb0bfba69e35463","url":"https:\/\/secure.gravatar.com\/avatar\/2840e60b9e9e34505a989516b0f34934d0a230bf53b1632340b96c892b4c3558?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/2840e60b9e9e34505a989516b0f34934d0a230bf53b1632340b96c892b4c3558?s=96&d=mm&r=g","caption":"Nuno Martins"}}]}},"authors":[{"term_id":1203,"user_id":6,"is_guest":0,"slug":"nuno-martins","display_name":"Nuno Martins","avatar_url":"https:\/\/secure.gravatar.com\/avatar\/2840e60b9e9e34505a989516b0f34934d0a230bf53b1632340b96c892b4c3558?s=96&d=mm&r=g","author_category":"","first_name":"Nuno","last_name":"Martins","user_url":"","job_title":"","description":""}],"_links":{"self":[{"href":"https:\/\/www.flad.pt\/en\/wp-json\/wp\/v2\/posts\/91457","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.flad.pt\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.flad.pt\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.flad.pt\/en\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/www.flad.pt\/en\/wp-json\/wp\/v2\/comments?post=91457"}],"version-history":[{"count":0,"href":"https:\/\/www.flad.pt\/en\/wp-json\/wp\/v2\/posts\/91457\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.flad.pt\/en\/wp-json\/wp\/v2\/media\/91451"}],"wp:attachment":[{"href":"https:\/\/www.flad.pt\/en\/wp-json\/wp\/v2\/media?parent=91457"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.flad.pt\/en\/wp-json\/wp\/v2\/categories?post=91457"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.flad.pt\/en\/wp-json\/wp\/v2\/tags?post=91457"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/www.flad.pt\/en\/wp-json\/wp\/v2\/ppma_author?post=91457"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}