The closed-door presentation took place at FLAD headquarters with the presence of Augusto Santos Silva, Minister of Foreign Affairs, Robert Sherman, US Ambassador in Portugal, Daniel Traça, Dean at NOVA School of Business and Economics, Vasco Rato, FLAD’s President, and Jorge Gabriel, FLAD’s Board Member.
According to FLAD’s President, Vasco Rato, this Handbook supports the institution’s goals: economic cooperation between Portugal and the US: “We are well aware that the Portuguese business sector is based mainly on small and medium-sized enterprises that represent today more than 75% of jobs and 40% volume of Portuguese businesses. We wish to contribute to their success by giving these companies a tool that will help them get the support they need to explore the potential of the American market”.
Having identified some of the sectors that represent the best opportunities for Portugal – Textile and Clothing, Shoes and Agri-Food – eight chapters of the Handbook cover the main subjects of market research: the context of commercial trade between both countries, assessment of market potential, strategic planning, legal framework, establishing physical presence and good business practice.
Besides covering relevant subjects in the internationalization process, the “Support Handbook to Internationalization for the United States” also includes seven case studies of Portuguese businesses that succeeded in their internationalization process to the US in sectors such as wine (José Maria da Fonseca and Aveleda), food industry (Imperial), textiles and home (More Textile Group and Lameirinho) and shoes (Soze Group and Kyaia).